VIEWER REACTIONS

To The Berkshire Eagle

April 3, 1998

To the Editor:

Seth Rogovoy's column entitled "Grade A Promotion" (The Beat, 3/20/98) was one of the best pieces I have ever read on the topic of entertainment marketing and promotion.The Clark Art Institute's highly successful foray into the performing arts is certainly worth noting. Equally important however are the rules for the entertainment road laid out so concisely and logically in Seth's column.

He has provided some first-rate "How To" guidelines for promoting and marketing entertainment offerings of all types. It was certainly a worthwhile read.

CHRIS FARRELL
Pittsfield, March 28, 1998


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